How a Production Home Builder
Tripled Sales Performance and
Drove $20K+ in Upgrades Per Buyer
At Chelsea Court, a builder turned static floor plans into an immersive buying experience and drove meaningful sales results.
3x
Sales Performance
After Launching ResVR
At Chelsea Court, a production home builder was losing momentum. Buyers were making high-stakes decisions based on 2D floor plans and static materials, and unappealing color palettes made it even harder to visualize the finished product. Without a physical showhome, the sales team needed a better way to close. By deploying ResVR, the builder transformed the buying experience from transactional to emotional and saw sales triple.
Hear directly from the A Production Home Builder team.
By deploying ResVR ShowHome™ and ResVR Studio™, A Production Home Builder gave buyers the ability to walk through floorplans virtually, explore finish selections in real time, and make confident decisions, all before a physical showhome was available.
When upgrades are visualized in context, buyers perceive them as value, not just cost.
”
This is exactly what buyers expect now — immersive, digital,
and available long before a showhome exists.
Carmen DeLuca
Trico Homes
Director of Sales
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