A clear picture of how 2026 buyers research, evaluate, and decide, backed by data.
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On Demand
Webinar — Sales Strategy
The Marketing Shift: How Buyers Decide to Buy in 2026
About this session
What homebuilder marketing leaders and the agencies who serve them need to know right now — in 30 minutes. The 2026 buyer has changed. Has your marketing?
The majority of your buyers have already made up their mind before they call your sales team. They've toured your competitors online. They've explored floor plans. They've tried to visualize finishes on their own. And if your digital experience didn't hold their attention — they moved on. This is not a trend on the horizon. This is 2026.
Join Nathan Nasseri (Co-Founder & CEO, ResVR) and Jennifer Cooper (Fractional CMO, homebuilding industry veteran) for a 30-minute session built for marketing directors, VPs, and agency leaders who want to stay ahead of the shift.
You'll walk away with
The 4 funnel gaps that cost builders leads and upgrade revenue every single day.
A look at what leading production builders are doing differently right now.
The 2026 Builder Marketing Readiness Checklist — a free downloadable guide just for attendees.
This is not a product demo. It's the conversation your industry needs to have.
Bonus
All registrants receive the downloadable guide:
The 2026 Builder Marketing Readiness Checklist
Meet your speakers
In this live session, we’ll show homebuilder marketing leaders and the agencies that serve them what they need to know right now.
Nathan Nasseri
Co-Founder & CEO, ResVR
Game designer for 20 years. Grew up in a family that built 20,000+ homes in Alberta. Sold new homes for 4 years before building the tech.
Jennifer Cooper
CMO
Fractional CMO with 25+ years in homebuilding marketing. Former C-suite executive at regional builders. Has supported 40+ homebuilder brands. Technology educator and podcast host.
