Even when they do visit, they only see one elevation, one layout, and one set of finishes.
It's 2026.
Why are we still
selling homes
like it’s 1975?
For decades, homebuilders have relied on 2D floorplans and
printed spec sheets. It’s time the buying experience matched
the quality of the homes you build.
The virtual showhome removes
every obstacle
Today’s buyers don’t shop the way they used to, and homes are no exception.
Homebuyers browse online
Buyers research and compare from anywhere.
Homebuyers compare options
Multiple plans, elevations, and finishes
Homebuyers crave clarity
Immersive visualization builds confidence
The virtual showhome meets buyers where they already are, and gives them the clarity they need to move forward.
When buyers can’t see the home, everything slows down
Most buyers can’t experience a model home when it actually matters.
Not during limited showhome hours or builder-defined schedules.
Browsing before homes are built
Buying remotely or traveling
Comparing multiple options
That limitation slows decisions, increases hesitation,
and leaves revenue on the table.
Show Every Option.
Eliminate Every Doubt
When buyers see every option clearly, upgrade decisions happen earlier, more confidently, and more consistently.
Interactive Floor Plans
Buyers explore layouts, kitchens, bathrooms, additions, and structural changes in real time. Every option is shown clearly, in context as it will appear.
Sales conversations stay consistent.
Clarity never depends on who’s guiding the tour.
Real Materials, Real Rooms
Buyers see flooring, cabinets, fixtures, appliances, and colors in the actual floor plan. Everything is shown in place and exactly as they will appear.
What you sell is what buyers see.
Marketing and sales stay aligned.
Buyers don’t need more information.
They need to see how the home lives for their lifestyle.
See all Features
Unlock More
Upgrade Revenue
When buyers clearly see what they’re choosing, they
commit with confidence and fewer regrets.
Premium finishes become easier to visualize
Buyers self-select upgrades confidently
Fear, hesitation, and buyer regret drop
Sales teams spend less time convincing
The experience feels premium
+30%
Upgrade Revenue
2x
faster decisions
Upgrade revenue isn’t an “extra.” It’s one of the highest-margin parts of your business.
ResVR helps builders capture more revenue and reduce costly reversals.
Proven in real sales environments
Builders are already using ResVR to sell earlier, sell more, and move faster without relying on physical showhomes.
ResVR creates that instant wow moment. Customers see exactly what they’re getting — and it sells the home on the spot.
ResVR gives buyers such a clear understanding that we won’t need showhomes. We’ll be able to sell everything digitally.
A seamless sales process makes buyers emotionally invested from the very beginning. ResVR is a complete game changer.
These results aren’t edge cases. They’re what happens when buyers can truly see what they’re buying.
Built for Modern
Home Buying
A complete virtual platform that transforms how buyers explore,
configure, and purchase their dream homes.
01
Visualize Any Plan,
Option, or Elevation
Explore every floor plan, structural option, elevation, and upgrade in high-fidelity 3D. Deliver crystal-clear visuals that help buyers understand exactly what they're choosing.
02
Guided Buyer Experience
with AI Assistance
A smart, guided configurator paired with the Tailor AI assistant to help buyers explore options, get answers, and make confident decisions faster, together with your sales team.
03
Unlimited Renderings
and Video Output
Generate unlimited images, walkthroughs, and video tours on demand. Not a one-time rendering service, but a living system that evolves as plans, options, and communities change.
04
CRM, ERP, and
Data Integrations
Two-way integrations with the systems builders already use, keeping pricing, options, inventory, and lead data in sync across sales and operations.
05
Analytics and
Buyer Insights
Understand what buyers explore, where they hesitate, and which options drive conversion, enabling smarter design, pricing, and sales decisions.
06
Subdivision and
Community View
Visualize the full community in context. Navigate site plans intuitively to see lots, models, and elevations at a glance.
Cloud-Based and
Available Instantly
Until recently, high-end interactive models required expensive
machines or gaming PCs inside every showhome – Not anymore.
ResVR runs fully in the cloud, letting buyers explore from:
Your showroom is always open, always accurate, and accessible from anywhere.
No downloads. No special equipment. No maintenance.
ResVR centralizes your entire
product catalog into a single
interactive system.
Floorplans
Elevations
Structural options
Colors
Appliances
Design variations
Fixtures
Finish packages
Everything stays organized, always up to date across sales, marketing, design and operations.
One platform for every plan,
elevation and
option
Stop juggling PDFs, render folders, and vendor-driven assets.
Implementation without the chaos
Builders are exhausted by project-based visualization vendors.
Old Way
Slow timelines
Endless change orders
Constant invoices
Inconsistent quality
No ability to scale
ResVR Way
Fast onboarding
Unlimited updates
Clear timelines
Consistent quality
Infinitely scalable
Your homes deserve to look as good virtually as they do in real life.
Our Product Suite
Choose your experience
ResVR offers four powerful products designed to transform how buyers experience and interact with homes.
ResVR ShowHome
A streamlined version focused on upgrades and elevations.
- Package-based options
- Structural upgrades
- Elevation visualization
- Quick decision making
ResVR Studio
Full design freedom where users can customize anything they want.
- Unlimited customization
- Design-focused tools
- Real-time visualization
- Complete creative control
ResVR Community
Visualize the entire community and pick your perfect lot.
- Community visualization
- Lot selection
- Neighborhood views
- Location comparison
Powered by
Unreal Engine
The gold standard for AAA gaming and architectural visualization.
This gives builders stunning visual quality and smooth performance.
Stunning visual quality
Photorealistic rendering that matches real-life homes
Long-term stability
Built on proven enterprise technology
Smooth performance
Seamless interaction across all devices
Future-proof foundation
Continuous updates and improvements
